• by Karl Greenberg , October 3, 2011

TED, the ideas-centric non-profit has launched its second annual Ads Worth Spreading initiative at the IAB MIXX Conference stage in New York today.

Agencies, brands, producers and individuals can submit work that expresses a "clever, compelling or infectious idea."

TED will open submissions on Oct. 15, and close on Dec. 31. During this time, six teams of two – made up of one TED speaker and one "rising star" from the advertising industry will nominate ads from specific areas of interest. In addition, TED's 24 Advocates from the advertising industry will also suggestions and nominate ads. YouTube's Ad Blitz will help in sourcing all Super Bowl ads.

TED will then curate a final selection of 2011's ten best campaigns, which will be announced at the TED2012 conference in Long Beach, Calif. in March, and showcased on TED.com and YouTube. 

 A complete list of teams and Advocates of the initiative can be found here: http://on.ted.com/advocates