Spending on mobile advertising will top $1 billion mark in the U.S. for the first time this year, according to new estimates just released by eMarketer.
Advertisers will spend nearly $1.23
billion on mobile advertising this year in the U.S., up from $743 million last year, according to the new forecast.
?By 2015, the U.S. mobile advertising market is set to reach almost $4.4
billion," eMarketer says, noting, "This includes spending on display ads (such as banners, rich media and video), search and messaging-based advertising, and covers ads viewed on both mobile phones
and tablets."
eMarketer previously forecast in September 2010 that U.S. mobile advertising spending would hit $1.1 billion in 2011, and reach $2.5 billion in 2014. This revision features
significantly higher growth levels throughout the forecast period.