If the new iPhone 4S has left the Apple faithful and others a bit underwhelmed, that doesn't mean its going to be a bust. In a post this afternoon, Christian Lindholm, chief innovation officer, at
agency Fjord, said Apple has built a smart, if not sexy new iPhone. "The lack of must have and wow was missing today, but the intelligent updates that were unveiled; an 'emotional' Siri assistant,
better camera, longer battery life, faster processor, better operating system, faster data, further build the credibility, trust and deep bond between user and brand," he wrote. He added Apple is
smart to build long-term love, not simply lust for its latest device.
Research firm IHS iSuppli said Apple's decision without 4G technology may have disappointed some but argued Apple's
incremental approach makes sense. "Furthermore, with the speeds the iPhone has attained with the existing 3G standard known as High-Speed Packet Access (HSPA), there is no appreciable benefit to
adopting LTE, especially given the current spectrum and uplink speed constraints for LTE," the firm stated in an instant analysis of the iPhone 4S.
Ahead of the new iPhone launch
today, a survey by mobile ad network inMobi found that one in ten current iPhone users are likely to switch to the 4S , and nearly a third of BlackBerry users will switch to the new device.