Microsoft Xbox Entertains With 40 Companies

Microsoft Wednesday said nearly 40 TV and entertainment providers, including AT&T, BBC, Comcast, HBO, Rogers, Telefónica, Televisa and Verizon will roll out entertainment services to Xbox LIVE this holiday season in more than 20 countries. The new features and providers integrating with Kinect and Xbox Live furthers Microsoft's vision to make the box an entertainment center, rather than game console.

Using voice search with Bing on Xbox scans across a variety of branded services and plays the programming without touching a handheld device. Voice commands through Kinect let users maneuver through the options.

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