Around the Net

Bolstering Paid-Search Holiday Traffic

Adrienne Raynor gives us six ways to boost paid-search traffic this holiday season. She looks at product listing ads, table segmentation, mobile, contextual targeting, and match types. Raynor tells us that retailers with solid paid-search campaigns program may have a goal in mind, but it "doesn't mean everyone isn't secretly hoping to blow past their projections." The tips aim to help marketers find incremental traffic opportunities.

Read the whole story at Rimm Kaufman Group »

Next story loading loading..