• Apple Insider, Thursday, October 6, 2011 1:08 PM

What's more threatening to movie companies than piracy? Apple, says Miramax CEO Mike Lang. Apple's domination of the digital media marketplace, Lang argued at an event this week, is dangerous for the same reasons that any monopoly is bad for industry. "Piracy really is not the bigger issue for our company or for our library," Lang said, as reported by AppleInsider.

"It's been a lack of exploitation, just not getting it out there." In other words, so long as Apple dominates media distribution through its iTunes online store, it's hindering movie companies from distributing their catalogs to a wider audience, according to Lang. "The Miramax chief believes that more competition is healthy for both creators of media and the end consumer, as it drives prices down and allows for more content to be available in more places," AppleInsider writes.

The movie industry, therefore, can't fall into the same trap as the music business, Lang adds. "Apple is the strongest company in the music industry, and ... as an industry it can't then influence packaging, merchandising, all the things that are vital."

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