Ubisoft will bring its rabid rabbits (a.k.a. Rabbids) to Nickelodeon in a computer-animated series beginning in 2013. The game characters, which have also been featured in viral videos and garnered
more than 41 million fans on YouTube, will appear in 26 half-hour episodes to be aired across Nickelodeon's channels in many global markets.
Jean-Julien Baronnet, chief executive officer of
Ubisoft Motion Pictures, stated the partnership "represents a major milestone in Ubisoft's strategy to expand its brands to new media, thereby attracting new audiences to its games." --Aaron
Baar