• The Drum, Friday, October 14, 2011 12 AM

Virgin Media has unveiled its new British identity, created by JudgeGill. The logo, which incorporates the Union Jack flag, will feature on the brand’s advertising, set to roll out this weekend, as part of a promotion for Virgin Media’s TiVO offer. It will appear across the company’s new marketing, and has been designed to reflect the British heritage of the brand.

Said Jeff Dodds, executive director of brand and marketing communications at Virgin, “We wanted to find a way to symbolically remind people about all the fantastic things about our nation. With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.”

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