Target, the second-largest discount retailer in the U.S., said it will sell only sustainable, traceable fish by 2015. The Minneapolis-based company will partner with the nonprofit marine conservation group FishWise to reach these goals. Target operates 1,762 stores, many of which are converting to incorporate markets that sell fresh and frozen foods, including fish.
In 2010, Target stopped selling farmed salmon, Chilean sea bass and orange roughy due to various sustainability issues. It currently sells 50 different brands of fish certified by either the Marine Stewardship Council or the Global Aquaculture Alliance.