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Custom Variables In Analytics

  • SEOmoz, Tuesday, October 25, 2011 12:01 PM

John Doherty tells us how he and Michael King found a way to get rankings for keywords driving traffic to sites into Google Analytics using custom variables. They also found a way to gain international rankings based on keywords and the location of the person. Start with a custom variable, he writes. He takes us through the process of what's required, such as inserting Javascript custom variables, provides the code, and gives examples of what to do with the data, along with lots of screen shots to visually see the changes.

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