Bill Slawski tells us about a Google patent granted this week that lists Matt Cutts as one of the inventors. It describes the importance of keywords in a domain name that includes the name of the business or brand. It also provides some ways Google could potentially act to lessen the value of keywords in domain names by recognizing when queries are commercial. It might use a different ranking algorithm for those queries, according to Slawski. As always, he links to the patent, describes the approaches, and makes it clear that many of the processes are illustrated examples.