• October 31, 2011

Kraft Natural Shredded Cheese with a Touch of Philadelphia and Feeding America are launching a four-week c"Touch of Giving" campaign to donate 100,000 meals to people in need.

Between Oct. 31 and Nov. 27, consumers are being encouraged to visit RealWomenofPhiladelphia.com, make a dish that fits the specified theme (changed weekly), upload a video or photo of themselves with their dishes, and specify to whom they are dedicating the dish.

Each submitted video will help provide 200 meals to Feeding America, and each photo will help provide 100 meals.