The king-size candy bar is the fastest-growing pack type in convenience stores this year, and was a key driver of sales for The Hershey Co.
in the third quarter, according to a report by Foodnavigator-usa.com.
In 2011, Hershey's convenience store king-size retail takeaway increased 22%, with market share up 1.6 points. The company
is the king-size leader with a 54% share of the segment.
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