NY Times Circulation Jumps Following New Digital Subscription Strategy

  • November 1, 2011

It looks like The New York Times’ shift to a paid digital subscriptions strategy is paying off in terms of increased print and digital subscriptions. The New York Times Co. just reported that the paper’s total average circulation – including both print and digital – soared to 1,150,589 for its Monday-Friday, and to 1,645,152 for its Sunday editions for the six-month period ended Sept. 30, according to a report by the Audit Bureau of Circulations.

The New York Times began offering paid digital subscription packages in the U.S. on March 28, 2011 and this ABC reporting period is the first that captures these new digital subscribers.    

According to ABC, The New York Times’ total print circulation for Monday-Friday was 770,586, and total Sunday print circulation was 1,273,219, maintaining its position as the most highly circulated Sunday newspaper in the U.S.  In addition, The Times saw Sunday print home delivery circulation of 992,383, an increase of 0.2% year-over-year.  This marks the first increase in print home delivery circulation in five years. 



For the six-month period ending September 30, 2011, total average digital circulation for Monday-Friday was 380,003 and for Sunday, it was 371,933.  This category of circulation includes all new paid and verified digital subscription packages, as well as paid subscriptions to replica editions and e-readers including Amazon’s Kindle and the Barnes & Noble NOOK.

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