• by Mark Walsh  @markfwal, November 1, 2011

Barcode technology company Scanbuy today reported the number of active users for its scanning technology increased 300% during the third quarter from a year ago. There has also been a 39% increase in the average number of scans per code, and more than 20 million scans have been processed through its ScanLife system this year through September. The single best QR code marketing campaign had nearly 428,000 scans in six weeks. Women now make up 43% of the total barcode scanning audience, up from 30% a year ago.