Around the Net
Yahoo To Acquire Interclick
- Bloomberg, Tuesday, November 1, 2011 2:08 PM
Yahoo has agreed to acquire Interclick for $270 million in cash, the company announced Tuesday. The deal should give Yahoo the boost it needs to help advertisers more finely target ad messages to consumers. Speculation suggests that Yahoo will use Interclick's technology to revive display ad sales. The move points to Yahoo's determination to sell off Asian assets and redistribute proceeds to shareholders, rather than sell off the company piece by piece.
