Haggar Clothing Co. has selected Austin, Tex.-based McGarrah Jessee as its Agency of Record to assist in guiding the company’s branding efforts.
“Consumers are looking for
well-made clothing at reasonable prices from brands they trust, without having to sacrifice on style,” said Jon Ragsdale, Senior VicePresident, Marketing & Merchandising at Haggar, in a
statement. “We believe McGarrah Jessee understands that vision and is the perfect partner for us to help showcase a rich heritage and innovative new product lines to our loyal fans and to future
customers.”