Russell Hobbs, the licensee of the Farberware brand, announced that it has launched an exclusive line of small kitchen appliances at Walmart. Farberware's line of products includes a programmable
coffee and tea maker, a dual-function food processor and a 10-speed blender. All have stainless steel finishes, with all items starting at $59.88.
"In today's economy, consumers perceive a
'good value' as more than just the lowest price. They also want all the bells and whistles they've come to expect in their appliances like stainless-steel finishes, digital controls and dual
functionality, and we're proud to say that this new line has all that and more," said Danielle Gosthe, senior brand manager for the Farberware brand.
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