Walmart chief merchandising officer Duncan Mac Naughton said he felt good about the company's holiday season prospects during comments at a Bentonville Bella Vista Chamber of Commerce meeting with
attracted more than 500 people. The function was held on Tuesday.
Mac Naughton said the momentum is the result of a renewed commitment to offer everyday low prices on the broadest assortment
of merchandise while maintaining tight expense control.
Walmart's decision to add back roughly 10,000 items to its product assortment focused on core customers: sporting goods and automotive.
That decision has helped the company regain traffic and is yielding results in categories that had previously been de-emphasized. Mac Naughton said dump bins filled with $5 DVDs and CDs located in
Walmart aisles generate $300 million in annual sales. “Our core customers are doing head dives into these bins,” Mac Naughton said.
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