The Association of National Advertisers (ANA) announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron. Now in its eleventh year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2010 and June 2011. Winners were named in nine categories.
The 2011 grand prize brand and agency winners in each category are: For African American, Ford and its multi cultural AOR Uniworld Group. For the Asian market, the California Department of Public
Health with A Partnership, Inc. Scotts Miracle-Gro won the Hispanic category with agency Grupo Gallegos. Toyota won for InterTrend Communication's work in the Digital Media category. For the General
Market, North Carolina's Health and Wellness Trust Fund won with the help of Capstrat. For the best campaign directed to the LGBT market Allstate Insurance won for its work via Leo Burnett. In the
print category the U.S. Marine Corp. took the hill, thanks to covering fire by Uniworld Group. For the best campaign showing significant results, Visit Florida hooked the big one thanks to help
from Alma DDB.
The award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded on Monday.
Said Bob Liodice, President and CEO of the ANA. “Their dedication to multicultural marketing is an inspiration to all marketers and should act as an example for the community on how we can all better market to diverse communities.” The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee.