• by Mark Walsh  @markfwal, November 16, 2011

Under a new deal, Microsoft will integrate Mojiva’s Mocean Mobile platform into its suite of digital advertising technologies including AdExpert, pubCenter and adCenter, to serve mobile display ads across its network of mobile apps and online properties. At the same time, the Mojiva ad network will connect to Microsoft’s Advertising Exchange for Mobile, providing additional inventory to the system by the first half of 2012.

“This agreement will provide mobile developers and publishers a true global “one stop shop” for monetizing their mobile advertising inventory with comprehensive, easy-to-use and well-documented ad solutions for Windows Phone, iOS, and Android apps as well as mobile browsers,” wrote Kashif Ali, director of business development at Microsoft Advertising, in a blog post. Mojiva says its network reaches more than 100 million U.S. mobile users across 3,000 apps and mobile sites.