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Anheuser-Busch InBev And DDB Part Ways

DDB has terminated its global contract with Anheuser-Busch InBev, freeing the agency to pursue other beer brands.

The move -- which applies to Budweiser and Bud Light -- is largely a procedural one, because the Omnicom Group agency was recently cut from the Bud Light review and has not been working on Budweiser in the U.S. for many months. But by terminating the deal, DDB rids itself from conflict-of-interest restrictions that prohibited it from pursuing other beer work, according to people familiar with the matter.

Read the whole story at Advertising Age »

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