Grey has won creative ad duties for Mike's Hard Lemonade after a review, according to people familiar with the matter, as the flavored malt beverage maker turns to its fourth agency in four years.
The final round was understood to be a shootout among the WPP shop, Chicago-based Trisect and Omnicom Group's DDB, Chicago. Grey takes over the account from the New York office of Havas' Arnold, which chose not to defend.