• by Wayne Friedman , November 23, 2011

Holiday marketing opportunity abounds -- especially in targeting those who are shopping, cooking, party planning and generally holiday-task challenged.

Samsung Home Appliances and NBCUniversal's iVillage are putting together a free, four-week program -- Get Organized For The Holidays Community Challenge -- looking to guide women on how to juggle everything, from gift buying to the perfect party.

Kurt Jovais, director of marketing at Samsung, said in a release: “We hope to provide the online tools, as well as the household appliances, to keep people organized and on track, so they can spend more time enjoying the holidays.”