• Adweek, Monday, November 28, 2011 10:30 AM

Searches for “fried turkey” on YouTube bring up lots of videos. The deep fryer is in, and brands on YouTube are exploiting that. Anecdotally, "we are seeing much more brand interest around the 'fried turkey' searches this year, compared to last,” says a YouTube spokeswoman.

As of Wednesday, consumer searches for "fried turkey" were actually down 56% from last year. YouTube says searches could still spike on Thanksgiving day itself and top last year's volume Ads from State Farm and Progressive and grocery chain Safeway are running YouTube ads or promoted content against “fried turkey” or “deep fried turkey” searches for the first time this year. William Shatner appeared in branded PSAs after learning that a frying episode gone wrong left him with burns on both arms.

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