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Tracking Holiday Paid-Search Spend

Mark Ballard analyzed aggregate holiday paid-search performance for a sample of clients that have been working with Rimm-Kaufman Group for more than 19 months. With charts and descriptions, he provides numbers on early Q4 growth, daily and mobile trends, and expected upticks into December. As indicators, he also points to numbers from comScore, IBM, the National Retail Federation, and others.

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