Around the Net
LinkedIn Paid-Search Basics
- PPC Hero, Thursday, December 1, 2011 12:09 PM
Jessica Cates, who has run ads on LinkedIn for a client, offers tips to help marketers become more successful with paid ads in the social network. She outlines rules and procedures for setting up business accounts, ad rotation, leads, and targeting. Cates details the similarities and differences between LinkedIn paid search with Google and Bing. For example, the LinkedIn ads don't track conversions yet, and can choose from either CPC or CPM bidding.
