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Music Moves To The Cloud

  • eMarketer, Thursday, December 1, 2011 12:08 PM

Can music cloud service generate enough revenue to sustain the business model for companies, copyright holders, music publishers and rights owners? While this has everything to do with cloud-based music services and nothing to do with search engine marketing -- not yet, anyway -- it's easy to see how the two will eventually merge with similar technology. Take Pandora, for example. Today, the Internet music service streams ads on mobile devices after a specific number of songs -- but that could change in the future by identifying the content on the phone and targeting specific ads to devices.

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