• All Things Digital, Friday, December 2, 2011 12:10 PM

With an eye on Zynga and its enviable Facebook status, Electronic Arts has acquired a small social games company named KlickNation. Though not a huge deal, “the industry is in a talent war, with the leading social games company, Zynga, gobbling up many of the smaller social games studios across the country,” explains AllThingsD. Electronic Arts is the second-largest game developer on Facebook after Zynga, with its most popular game, The Sims Social, attracting 30 million monthly active users.

“Still,” as AllThingsD points out “the Sims game has failed to top two of Zynga’s most popular games, CityVille and FarmVille.” Having spent the past two years developing free role-playing games on Facebook, KlickNation is expected to combine with EA’s BioWare label to create a new social division called BioWare Social.

Previously, as AllThingsD note, Electronic Arts made two other significant purchases to improve its social gaming status, including the acquisition of PopCap for $750 million earlier this year, and Playfish for $400 million in 2009.

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