Now Nielsen says TV viewing by kids 2-11 this fall has actually down 2.9% versus a year ago, in speaking to the Wall Street Journal. Previously, the company said viewership was up 1.7%.
But
it says there are no errors when it comes to how Nielsen has been reporting kids TV viewing as it concerns the big TV kids programming network Nickelodeon. Those numbers which have shown a drop of up
to 20%, per Nielsen in some cases versus a year ago, are still accurate.
Recently Viacom revealed to Wall Street analysts its concern over the sudden ratings decline.
Speaking on
Monday at a UBS Global Media & Communications Conference on Monday, Viacom CEO Philippe Dauman said he is "frustrated" by the "inexplicable" ratings drop.