Appearently, consumers like to shop for footware online. Thirty-seven percent of people who research footwear online rely only on online resources when shopping for footwear, according to a joint
study from Google and Compete. Eva Barbier serves up several stats suggesting that online footwear purchases continue to rise, and offers strategies that retailers can use to
target ads. For example, it appears that people who search the Web more often tend to make more in-store purchases. The study finds that 43% of searchers said they make a purchase in-store, while only
36% of non-searchers purchase in-store. Barbier's recommondation: Measure how search influenced in-store sales, and incorporate it into the return-on-investment metrics.
Read the whole story at Google Retail Advertising Blog »