Florida's official tourism marketing corporation, Visit Florida, has tapped SapientNitro as new AOR. The organization will retain Miles Media Group as part of the digital team.
“Over the last several years, we have significantly improved the impact of our advertising efforts, expanded our digital footprint and increased the ROI of our marketing campaigns,” said Chris Thompson, President and CEO of Visit Florida, in a statement.
For the agency search, Visit Florida brought Digital DNA Infusion to help develop a needs assessment
and vendor selection criteria around brand and digital expertise. The six-month process brought submissions from nearly 100 candidates.