• by admin , December 9, 2011

Who hasn’t at least thought about trying to beat a train at a crossing? Union Pacific hired Bailey Lauerman to educate the Fresno, California, public to the inherent dangers in doing so. Targeting young, diverse, risk-taking men, it created :30 and :15 spots that deejays not only gladly aired but climbed aboard the effort, spreading the message even further with giveaways and events. How well did it work? Incidents were way down following the campaign.