• by admin , December 9, 2011

When public transit needs a boost, you can expect chirpy jingles on the radio, harkening to the days when everyone rode the bus. But not this time. R&R Partners had to break through to a younger crowd, so it signed up local bands to create songs that described how to use the transit systems. Then the agency enlisted local deejays to help spread the word. Ridership was up 4.5% in March compared to a year ago.