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Have Twitter, Google+ and Facebook Become Search Engines?
- WebProNews, Monday, December 12, 2011 11:19 AM
Consumers are more often turning to social media sites to research brands and and their reputation, according to Bruce Clay. It's a shift in social media, where consumers use Twitter, Facebook and Google+ as recommondation engines, rather then searching for research on google.com, bing.com, and yahoo.com. This trend contributes to changes, prompting "turmoil" among search experts attempting to optimize Web sites, according to Clay. After being asked by Abby Johnson to describe search events in 2011, he runs through SEO process changes made as a result of Google's Panda algorithm update. He points to social media as the "big, bright shiny object," the entrance of Google+ into the market, and the way people research companies through Twitter streams and what's being tweeted.
