Move over other big TV networks: USA Networks wants a place at the upfront week table.
USA Network said it was having its annual New York City event for TV advertisers and media agency
executives on Thursday, May 17. This comes after a week of broadcast network presentations, as well as ESPN, Turner Broadcasting, Univision.
In recent years, cable networks such as ESPN
and Turner moved their presentations in the week where broadcast networks hold their events. Typically, ESPN has theirs on Tuesday morning and Turner on Wednesday
morning.
The USA Network event will be held in Lincoln Center's Alice Tully Hall.
advertisement
advertisement