Brent Csutoras defines social seeding and tells us why search marketers should use this tactic in campaigns. He gives us good reasons, which include driving traffic, rounding off backlink portfolios, helping to build social profiles and conversions. Csutoras provides details on each of these -- for example, he writes that a natural backlink portfolio is important, and nothing helps more when it comes to mixing up the inbound link referrers and anchor text. He also offers an outlet to gain real feedback.