• by Wayne Friedman , December 14, 2011

Paramount Pictures' brand value is getting an extra numerical spin.

Celebrating its 100th anniversary, Paramount Pictures announced that starting with "Mission: Impossible — Ghost Protocol", due out December 21st, the studio will unveil its newest logo. This one will tell film goers at the start, or the end of its movies, that it has been 100 years in the business of making movies -- as well as its continuing mention that it is a Viacom company.

The new logo is a photo-realistic variation of the classic mountain peak and underlying clouds theme that has part of the studio’s trademark since 1916.