Volkswagen will tout the Beetle in the upcoming Super Bowl game. For the third consecutive year the Herndon, VA-based U.S. sales and marketing arm of VW will advertise in the game. The company
will premier a 60-second spot at the beginning of the third quarter of Super Bowl XLVI.
Last year, the automaker used the game to run a Star Wars themed ad featuring a diminutive Darth Vader,
and an ad teasing the redesigned Beetle, which went on sale this fall.
Volkswagen is mum about the new spot. "But expect a fully integrated digital, social media, and grassroots campaign
to accompany the spot," said the company, in a statement.