• by John Gaffney , May 6, 2003

No Sopranos: John Miller, head of AOL, doesn't have to look too far for his exclusive content to drive traffic and subs. It's music. It's not necessarily the new Sopranos. It's doesn't have to be the next new great broadband application. AOL and Time Warner need to join hands and find a way to tell the kid who's downloading music that they have a better deal. Get a Madonna site with 5 new tracks and exclusive content. Music will drive this. It will take marketing. It will take smarts. It will take everything Time Warner has.

Upfront: The predictions are already coming in about a record upfront. I say don't count your money before you have it. The upfront process has proven to be a worthwhile process and we shouldn't start making predictions ahead of time and thereby cancel the importance of the process.

At the buzzer: I heard Jack Kliger of Hachette Filipacchi tell someone this at the Metropolitan Home party last night: "Keep doing smart things." I though it was pretty cool advice.