Data becomes the value in SEO spreadsheets, but marketers also need to start with valuable SEO resources. Alek Adekola tells us about five tools at a variety of companies that marketers can tap to pull in data and automate key tasks like keyword and competitive research, backlink analysis, and rank monitoring. He names the tools, but also provides descriptions for each, such as tools from Distilled, SEO Gadget, and AutomateAnalytics.