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Call Genie Acquires VoodooVox

  • TechCrunch, Wednesday, December 28, 2011 10:31 AM

Call Genie has bought VoodooVox, a mobile analytics and advertising network company, which as raised moneis from Apax Partners, Softbank Capital, Steamboat Ventures (Disney), Berkshire Capital Investors and Village Ventures. VoodooVox provides demographic info on phone calls and mobile ad trafic in real-time. That gives other companies information on mobile app activity.

Under the terms of the agreement, Call Genie will issue 11.25 million shares to VoodooVox shareholders, as well as pay an additional $1.8 million in cash over an unspecified period of time.

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