Commentary

200 Billion Videos Viewed Online In October; YouTube Delivers 2 out of 5 Worldwide

According to data on worldwide online video viewing from the comScore Video Metrix service, 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

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Top 5 Global Video Properties by Total Videos Viewed (000) (October 2011 Total Worldwide; Visitors Age 15+; Home/Work Location)

 

Videos (000)

Share of Videos

Total Audience

201,420,689

100.0%

Google Sites

88,278,970

43.8%

Youku Inc.

4,644,727

2.3%

VEVO

3,697,229

1.8%

Facebook.com

2,590,812

1.3%

Dwango Co., Ltd.

2,458,180

1.2%

Source: comScore Video Metrix

Dan Piech, comScore product manager for video, says “... global broadband connectivity continues to rise... online video viewing... has become a fully integrated component of the digital content experience... ”

In October 2011, 201.4 billion videos were viewed online, with the global viewing audience reaching 1.2 billion unique viewers age 15 and older. Google Sites led as the top global video property with nearly 88.3 billion videos viewed on the property during the month, accounting for 43.8% of all videos viewed globally. YouTube.com was the key driver of video viewing on Google Sites, accounting for more than 99% of videos viewed on the property.

China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed in October, followed by VEVO which accounted for nearly 3.7 billion videos .

An analysis of selected online video markets by engagement revealed that viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos, respectively. Viewers in the UK averaged 268 videos per viewer during the month, while viewers in Turkey and Germany both watched an average of 250 videos.

Analysis of selected markets with the highest penetration of online video viewing revealed that 93.6% of Internet users in Turkey watched video during the month, followed by Canada with 90.9% of web users consuming video. Although markets in Latin America showed lower overall engagement with online video compared to their counterparts in other regions, Chile, Argentina, Brazil and Mexico ranked among the markets with the highest penetration

Selected Markets by Videos per Viewer and Online Video Viewing Penetration (October 2011; Total Worldwide Visitors Age 15+; Home/Work Location)

Markets

Videos per Viewer

Markets

% Reach Web Population

Canada

303.7

Turkey

93.6%

U.S.

286.3

Canada

90.9%

UK

268.6

Chile

90.2%

Turkey

250.7

Argentina

89.6%

Germany

250.6

Brazil

89.0%

Japan

222.7

Hong Kong

88.9%

France

190.1

Spain

88.9%

Spain

178.6

U.S.

88.0%

Hong Kong

160.0

Mexico

87.2%

Singapore

153.2

 France

86.8%

Source: comScore Video Metrix

For additional information, please visit comScore here.

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