• January 4, 2012

The Interactive Advertising Bureau has named Millennial Media president and CEO Paul Palmieri to its board of directors. As the first IAB board member from a mobile advertising-focused company, his appointment underscores the organization’s expanding commitment to the emerging category. In 2010, the IAB created a mobile marketing center of excellence led by former Ericsson executive Anna Bager.

“With smartphones and tablets having become an integral part of the landscape, his experience and deep knowledge of the mobile marketplace is a great benefit to our mission and members,” said IAB President and CEO Randall Rothenberg, of Palmieri, in a statement.

The Millennial Media CEO also sits on the global board of directors of the Mobile Marketing Association.