Pandora, Slacker: Strong Rise In Active Sessions

  • January 5, 2012

In the just-released November Triton Digital rankers, Pandora becomes the first Internet audio service to crack the 1 million mark, with a measured 1,045,551 sessions. The "Session Starts" figure, somewhat comparable to the traditional cume or reach figure, is much larger for Pandora: 416 million. No. 5-ranked Slacker, another Internet audio service that also now includes AOL Radio, shows continued growth. Its Average Active Sessions grew from October's 48,526, to November's 63,568. Its Session Starts grew from 17,458,464 to 21,118,129.

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