• Fast Company, Friday, January 6, 2012 3:55 PM

"In most sectors of show biz, women often hit a glass ceiling. And yet, lots of women run cable channels. Why is that?" Three women cable channel heads, from Bravo, Comedy Central and Animal Planet, address this issue (and others) in a lively Q&A that starts chattily but soons deepens to include insights from how "comedy is the ultimate connector for [the younger] generation," to the bonuses of multi-platform viewing: "People are discovering library content on other platforms and then becoming new fans. Someone who wasn't old enough to watch South Park 10 years ago may now start watching new episodes."

Then there's the story of how Animal Planet used Twitter to get actress Kristin Chenowith to go on its show "Hillbilly Handfishin." (here's more on Chenowith and her intelligent use of Twitter.)

Also, if you're a Bravo fan, check out the sidebar on its target demos as defined by the channel itself (we're a combo of a "Grace" and a "Better Me," by the way). 

Read the whole story at Fast Company »