General Cannabis Inc., which describes itself as a "technology-based Internet marketing services company," just announced it has changed its name to SearchCore Inc. "to reflect the company's
expansion of comprehensive marketing services aimed at connecting consumers with lifestyle brands, products and services." The publicly traded company did not explicitly state what lifestyle it
markets, but its generalcannabis.com website says it is exploring "opportunities of vertical integration within and outside of the cannabis market through the five core industry sectors identified as
probable high growth areas including media, technology, medical and management."