Around the Net
Search And Social "Cat Fight"
- Outspoken Media, Friday, January 13, 2012 2:37 PM
Lisa Barone gives us a rundown of what she refers to as the "first cat fight of 2012" between search and social. It involves Google, Twitter and Facebook, and revolves around Search+ Your World, which the search engine announced this week. Barone points to an interesting thesis: Google didn't have its own social data to integrate with search targeting, so the company had to create its own data by building Google+ and streaming it into search query results. Barone sees several issues arising from this strategy, which she describes.
