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SEO Strategy Determines Company's Financial Investment

  • SEO Book , Thursday, January 19, 2012 12:58 PM

Aaron Wall tells us about an investment report where the hedge fund's rating and valuation was largely based on the company's SEO strategy and its Google rankings. Wall saw the report -- which contained keyword ranking charts -- after reading an article in FT.com describing how Spain's second-largest bank by assets is teaming with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country. The data helps market real-time economic indicators to clients, according to the article.

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