- Chango, Monday, January 23, 2012 1:28 PM
Can search retargeting save a more-than-100-year-old iconic company from its demise? Ben Piomion thinks so -- and he has put together five strategies he believes will help allocate budgets
better to produce a more positive return on investment. One example illustrates his point by highlighting costs for the keyword phrase "digital camera" and explaining how display retargeting
only serves ads to people who already went to a search engine or landed on a site related to the targeted keywords.
Read the whole story at Chango »